Home Mortgage Mortgage Professionals Canada promotes dealer experience in newly launched marketing campaign

Mortgage Professionals Canada promotes dealer experience in newly launched marketing campaign

Mortgage Professionals Canada promotes dealer experience in newly launched marketing campaign


In opposition to the backdrop of a difficult housing market, Mortgage Professionals Canada (MPC) has unveiled a brand new nationwide marketing campaign emphasizing the pivotal position mortgage brokers play in guiding Canadians in direction of their homeownership goals.

The marketing campaign, titled “There’s a greater place to start out,” was launched at this time on the affiliation’s nationwide convention happening in Toronto. It underscores the worth of knowledgeable recommendation, reassurance, and various selections that mortgage brokers provide to potential householders.

Lauren van den Berg, President and CEO of Mortgage Professionals Canada, mentioned many potential consumers face info overload when looking for mortgages or mortgage recommendation on-line.

“We all know our brokers have the experience to finest advise Canadians when shopping for their dwelling, however not sufficient customers know that is the very best place to start out,” she mentioned. “So many Canadians are scouring on-line for info making an attempt to determine what’s finest for them, which leads to a lot conflicting info and choices to select from.”

The marketing campaign’s core message encourages Canadians to seek the advice of specialists for real options reasonably than getting misplaced within the maze of on-line info.

This digital-centric marketing campaign addresses the rising anxieties Canadians harbor about buying properties and securing mortgages, particularly within the backdrop of the present housing affordability disaster.

MPC’s current Semi-Annual State of the Housing Market discovered the proportion of non-homeowners believing they could by no means personal a house has surged by 15 factors in simply half a yr. One other 69% of present householders with mortgages expressed apprehension about renewing their phrases amidst escalating charges.

Van den Berg emphasised the position of mortgage brokers on this situation, reassuring homebuyers that mortgage professionals are “with you each step of the way in which to reply all your questions and information you to your new dwelling with personalised, unbiased, and goal recommendation, so that you get the very best product attainable.”

The dealer benefit

The marketing campaign additionally highlights the distinctive benefits brokers deliver to the desk. Not like coping with particular person monetary establishments, brokers have entry to a number of lenders and merchandise, enabling them to supply tailor-made options primarily based on their complete market information.

MPC emphasizes that mortgage professionals additionally shoulder the stress of navigating the market intricacies, together with all the newest laws, guaranteeing shoppers can concentrate on their homeownership goals.

MPC’s semi-annual shopper survey additionally revealed one other development: an growing variety of Canadian homebuyers are inserting their belief in brokers, with their market share on an upward trajectory.

Practically a 3rd of the respondents mentioned that they had used the companies of a dealer when buying their present dwelling, marking an uptick from prior surveys. Notably, youthful consumers, together with Millennials and Gen Z, are probably the most inclined to hunt dealer companies, with 41% of every demographic choosing dealer experience.

By means of this marketing campaign, MPC goals to reassure homebuyers that with the fitting steering, the dream of homeownership can nonetheless be inside attain.

“We’re a part of the neighborhood, similar to you, and are enthusiastic about serving to Canadians by the house shopping for course of,” van den Berg mentioned. “With the launch of this marketing campaign, our purpose is to indicate homebuyers that there’s a higher place to begin to obtain the dream of homeownership.”

These taken with studying extra can go to www.findmeabroker.ca.



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