Home Financial Planning ICO fines agency £55k for making 21,000 pension calls

ICO fines agency £55k for making 21,000 pension calls

ICO fines agency £55k for making 21,000 pension calls


The Info Commissioner’s Workplace, the info regulator, has fined advertising agency MCP On-line Ltd (MCP) £55,000 for making practically 21,000 unsolicited calls about pensions to customers.

Between 1 January and 28 September 2022, MCP, of Wenlock Highway, north London, made 20,939 undesirable direct advertising calls to individuals who had been registered with the Phone Desire Service (TPS), the ICO mentioned.

The ICO mentioned MCP can be believed to have despatched over 92,000 SMS textual content messages.

The ICO mentioned it was in opposition to the legislation to make a “reside advertising name” to anybody who’s registered with the TPS until the person has knowledgeable the particular organisation that they don’t object to receiving calls from them. 

Plenty of folks made complaints to the ICO. One complainant, who acquired repeated calls from MCP, mentioned: “The caller was unapologetic and did not have a clue what the TPS register is.”

MCP made hundreds of selling calls to customers about pensions over a 9 month interval. It isn’t clear what the character of the calls was.

MCP was one in all three firms fined at complete of £170,000 this week for unlawful direct advertising underneath the Privateness and Digital Communications Rules (PECR).

Debt administration firm, Digivo Media Ltd, which traded as Rid My Debt, was fined £50,000 for sending greater than 415,000 textual content messages, which had been delivered from 24 March 2021 to 7 September 2021.

The third firm fined for a breach of PECR was Argentum Knowledge Options Ltd, a knowledge processing and internet hosting supplier for organisations to ship direct advertising SMS messages. Argentum was fined £65,000 for each sending and permitting third events to ship greater than 2.3m direct advertising textual content messages with out legitimate consent. The messages promoted a variety of companies together with automotive finance compensation claims, boiler alternative schemes and housing repairs.

None of those messages recognized the sender of the message or gave folks the chance to choose out of future advertising communications, additionally a breach of PECR.

Andy Curry, head of investigations, on the ICO, mentioned: “We’re working to cease these unscrupulous firms who use predatory advertising communications to focus on people who find themselves, or who could also be, on the most threat of hurt. 

“Excessive-pressured gross sales calls pushing monetary merchandise may cause actual misery and hurt to the folks on the receiving finish. That’s why we help the federal government’s current session calling for a ban on chilly calling for client monetary companies and merchandise, and imagine this might assist scale back the quantity of those predatory advertising calls.”



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