Home Financial Planning Customary Life backs Samaritans at Christmas

Customary Life backs Samaritans at Christmas

Customary Life backs Samaritans at Christmas


Customary Life, a part of Phoenix Group, is backing the Samaritans charity with a sequence of actions forward of Christmas to make sure individuals know the place to show to if they’re struggling to manage throughout the festive interval.

It’s the second 12 months in a row the agency has supported the charity, which receives a mean of greater than 14,500 phone calls from throughout the UK and ROI on Christmas Day.

To boost consciousness of the assist offered by Samaritans, Customary Life has funded a TV advert which launched on social channels in November.

The corporate has donated TV airtime to Samaritans within the lead as much as Christmas Day. 

The movie encourages individuals to assist Samaritans at Christmas and reminds the viewers that they’re there, if assist is required.

Customary Life has been a company associate of the charity for 3 years and makes use of coaching assist from Samaritans to coach its workers on the best way to assist clients in susceptible circumstances and to hear with empathy.

It mentioned the coaching has been “massively useful” and it’s searching for to increase the lively listening rules to colleague on the lookout for assist managing troublesome or distressing conversations.

Richard Amos, head of company partnerships at Samaritans, mentioned: “We’re embarking on a vital and impressive programme of exercise centered on recruiting and coaching extra listening volunteers to fulfill present calls for and broaden our service.

“Donations are important in making certain we are able to proceed offering assist for anybody struggling to manage. Our partnership with Customary Life has been massively vital in elevating each these very important funds and the notice of the significance of listening throughout their buyer assist groups.”

Sangita Chawla, chief advertising officer at Customary Life, mentioned: “We all know that the Christmas interval generally is a difficult time for a lot of, and it’s extremely necessary that individuals know the place to show. Folks additionally want the knowledge of realizing that there might be somebody on the different finish of the telephone to assist, which is why I’m proud that we’re supporting the operations and calls on Christmas Day.”

About Samaritans

  • Anybody can contact Samaritans FREE any time from any telephone on 116 123, even a cellular with out credit score. This quantity received’t present up in your telephone invoice. Or you’ll be able to go to www.samaritans.org 
  • Each 10 seconds, Samaritans responds to a name for assist.
  • Samaritans is a charity and it’s the general public’s form donations and 23,000 volunteers that imply it’s all the time there for anybody struggling to manage. Discover out how one can assist or volunteer.
  • You possibly can observe Samaritans on social media on TwitterFb and Instagram.




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