Home Financial Advisor Ashley Ott’s Folks-Oriented Path to Success

Ashley Ott’s Folks-Oriented Path to Success

Ashley Ott’s Folks-Oriented Path to Success


Ashley Ott headshot

Ashley Ott, CFP®, AIF®, with Commonwealth since 2013

Ashley Ott, CFP®, AIF®, associate at Vantage Level Monetary, joined her agency in 2012 in a brief function as a consumer companies supervisor. Being on the time a latest graduate with a psychology diploma from Harvard College, she rapidly realized she beloved working with purchasers and was delighted to transition to a full-time worker. Vantage Level Monetary, a agency devoted to gender stability, purchasers’ training, and impartial monetary recommendation, was the right match for Ashley’s targets and keenness for serving to individuals. With the assist and mentorship of Vantage Level’s president and founder, David Griswold, she launched into an academic journey in economics, finance, and investments, finally incomes her business designations and partnership function.

When talking with Ashley, I discovered that her ardour for partaking with individuals nonetheless runs robust, each professionally and personally. Beneath, she shares her experiences as a girl and next-gen adviser and the way her agency has managed by the continuing pandemic.

Q: What strengths do you deliver to the desk as a girl and next-gen advisor?

A: Millennial girls are beginning to take management of their monetary futures and handle their very own cash and belongings. I see this mindset in my present consumer base, which might be about 15 p.c millennials. A lot of my next-gen purchasers are girls who’ve quite a bit in widespread with me. They’re shopping for houses, having kids, and beginning to concentrate on the monetary safety of their households.

Being a girl advisor who shares these experiences is a big bonus in onboarding purchasers and creating long-term relationships. Many ladies, whether or not youthful or older, are extra snug talking with a girl advisor. Total, in my expertise, our girls purchasers discover it empowering to work with one other girl.

Q: What’s an important recommendation you’d give to a younger advisor?

A: To anybody beginning on this enterprise, I’d say don’t be afraid to fail and take each alternative to fulfill individuals. Once I entered the workforce 10 years in the past, I used to be petrified of failing and hesitant to leap at alternatives. I used to be particularly afraid of public talking. A technique I obtained by this was to show a category in fundamental finance as an adjunct professor at Boston College—one thing I did for a number of semesters. I advised my college students that standing up there and speaking was a nerve-wracking expertise. Telling my college students that with all honesty whereas standing in entrance of them helped me work by my fears.

Q: How does your corporation mannequin allow you to stability work and household life?

A: I really love what we do as advisors—serving to purchasers obtain their targets. However I additionally love the flexibleness this enterprise gives. A couple of years in the past, I opened a department workplace in Seattle, Washington, to enrich our important workplace in Boston, Massachusetts. My aim was to spend extra time with my husband, who performs soccer for the Seattle Seahawks. Now, I earn a living from home not solely due to COVID-19 but in addition so I can see my seven-month-old son all through the day. Once I took break day for maternity depart, our purchasers had been excited and cheered me on. Since then, I’ve grow to be much more enthusiastic about my work and the chance to assist younger households make good, assured, and educated monetary selections.

Q: How did the pandemic have an effect on your corporation?

A: Surprisingly, our enterprise thrived—2020 was the agency’s strongest development 12 months up to now. From the beginning of the pandemic, we noticed elevated demand for monetary planning. For a lot of purchasers, the lockdowns had been a chance to take a great take a look at their funds. They lastly had the time to take a seat down and make a monetary evaluation a precedence. Many purchasers even loved it! Regardless of the uncertainty, they appreciated the prospect to trace how they had been doing financially in opposition to their targets and actually dive into total planning.

Q: Did your agency’s use of know-how change in 2020?

A: As a result of our enterprise mannequin, my colleagues and I had been already snug utilizing Zoom nicely earlier than the pandemic hit. We’ve got places of work on each coasts—I’m primarily positioned in Seattle, and my associate relies in Boston. We’ve got a license to function in 26 states, so Zoom know-how was good for connecting with our associates and purchasers throughout the nation. We started to make use of Zoom greater than three years in the past. So that you may say our agency was as prepared as doable for the massive shift to digital.

One change, although, is that I’m beginning to do digital networking and prospecting. Earlier than the pandemic, I organized Finance 101 conferences for teams of 5 to 10 girls at somebody’s dwelling. We’d have wine and cheese and get to know one another. I’d share suggestions and fundamental information about monetary planning, with no questions thought-about too easy. Due to the pandemic, I’ve began holding conferences like this on Zoom. It’s a great possibility for now and may generate purchasers identical to the in-person conferences did.

Q: How did your purchasers reply to the adjustments final 12 months?

A: Earlier than the pandemic, nearly all of purchasers most well-liked to fulfill in individual. With the lockdowns in place, convincing purchasers to make use of Zoom obtained quite a bit simpler, in fact. However as soon as they obtained began, Zoom’s comfort and ease made lots of converts. I’m certain some purchasers will wish to proceed assembly just about.

Q: How do you keep linked along with your neighborhood?

A: I used to be a hockey participant when rising up and all through school. Earlier than the pandemic, I loved supporting younger individuals within the sport by teaching youth hockey at two native colleges. And, additionally pre-pandemic, I stored my aggressive hearth up by collaborating in an area males’s hockey league, which has just one different girl participant. The camaraderie I’ve skilled with my teammates has been an actual eye-opener, demonstrating how a lot males take pleasure in sharing tales about their households and private considerations. It’s a typical misperception to assume solely girls are fascinated about exploring their emotional sides.

Q: Why do you stick with Commonwealth?

A: I can sum that up in a couple of phrases: the Commonwealth neighborhood. Commonwealth does a fantastic job of fostering relationships. Our neighborhood is exclusive as a result of it’s not aggressive—individuals wish to collaborate and share greatest practices. As an advisor, you may be wherever within the nation and work with different Commonwealth advisors to have a bigger presence. Once I first got here to Seattle, I reached out to different Commonwealth advisors, and the response was, “How can I allow you to?” I really like having the ability to cross on that neighborhood dedication.

Subsequent: Valiant Girls of Commonwealth: Character Counts for Amos and Archinal | Earlier: Valiant Girls of Commonwealth: Marilyn Wooden on Rising a Enterprise



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